Capture the shots you want, the way you want them, with a push of a button on the A10. With its 16.1-megapixel image sensor, 5x optical zoom and an array of intelligent features, the A10 puts the thrill and joy of photography right at your fingertips. A perfect blend of fun and functionality, the A10 is the ideal first digital camera for anyone and every occasion.
FRAME THE PERFECT SHOT
The A10 is all about ease: just point, shoot and enjoy great photos and videos. Its Scene Auto selector automatically selects the appropriate setting to create picture-perfect photographs. The A10 also comes with a 5x optical zoom lens to ensure that you are never too far away from your shot. For remembering those special moments, simply press the Movie-record button to capture your loved ones in videos with a resolution of HD 720p.
MAKE YOUR MEMORIES TRULY YOURS
Add a dash of artistic flair to your pictures during or after shooting with the A10’s wide selection of special and quick effects. The new Mirror effect also allows you to get creative with composition so you can create photographs that are truly one-of-a-kind.
VERSATILE AND ALWAYS READY
Lightweight and easy to operate, the A10 measures just 28.9mm in thickness and weighs approximately 160g (including battery and memory card). With 4 colours to choose from, this camera also makes for the perfect accessory for every lifestyle. The A10 is powered by AA batteries that are readily available everywhere, so you will never miss out on capturing a moment wherever you are.
The Nikon COOLPIX A10 Compact Digital Camera features lightweight design, comfortable grip, 16.1MP image sensor, 5x optical zoom, 4x digital zoom, contrast-detect AF, built-in flash, self-timer, ND filter, scene auto selector, mirror effect, HD movie recording, motion blur reduction and much more.
Elegant Design & Incredible Shots
Its elegant body with smooth curves and comfortable grip to make photography easy and effective by surpassing the camera shake. It is equipped with 2.7-inch 230k-dot TFT LCD display with 5-level brightness adjustment. It supports frame coverage of approximately 98% horizontal and 98% vertical coverage in shooting mode and provides 100% horizontal and 100% vertical coverage in playback mode. It has 16.1 effective MP provided by 1/2.3″” type CCD image sensor that yield high resolution, fine detail and superb image quality. When the light gets too low, the built-in flash is there to help.
The NIKKOR lens with 5x optical zoom lens allows you to zoom an image without any loss in total image quality. The NIKKOR lens covers the wide-angle 26mm to telephoto 130mm (equivalents in 35mm  format) with 4.6 to 23.0 mm of focal length. The ISO sensitivity (ISO 80-1600) enables shooting, even in dark surroundings with adjustment as intended. The vibration reduction counteracts camera shake for clear, blur-free shots and videos even in dim lighting and when shooting at longer focal lengths. The aperture of the lens is f/3.2 at the wide end and can be stopped down to f/6.5, and features an electronically-controlled ND filter (-2.7 AV) selection. The contrast-detect AF system is capable of face detection that determines your intended subject and focuses on it so you can grab the shot you want on the first try. Scene Auto Selector lets the camera choose the best mode for your situation, freeing you up to focus on getting the shot you want. It also supports variety of effects that can be applied with shooting. There are special effects that let you create perfect portraits with enhancements that are truly glamorous. The Quick effects enables editing of images you have already taken while previewing and then save your favourite edited image along with original. Capture HD 720p video at various frame rates with stereo sound. For added convenience, this Nikon COOLPIX A10 Compact Digital Camera is powered by AA batteries, which lets you easily and quickly replace them and keep taking photos when you are out for a vacation hassle free.
The Nikon COOLPIX A10 Compact Digital Camera makes your photography experience fun and easy.