Nikon Coolpix W100 13.2 MP Point and Shoot Digital Camera with 3x Optical Zoom

  • 13.2 effective megapixels
  • 2.7- inch, 230k dot LCD display
  • 1080p full HD movie recording, 5cm macro
  • Electronic VR Target Finding AF Smart portrait System
  • 3x optical zoom and 6x dynamic fine zoom
  • SD/SDHC/SDXC memory card
  • ISO 125 – 1600
  • 220 shots Battery Life
  • Glamour retouch

10,990.00 9,150.00

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Take family photography to a new level of fun with the easy-to-use COOLPIX W100. Waterproof to a depth of 10m*1, shockproof to a drop of 1.8m*2, cold-resistant down to -10°*3 and dustproof*4, bring it anywhere and capture of all your family’s memorable moments with a simple click of a button. With Snapbridge, stay constantly connected and share the joy with your friends and loved ones no matter where you are.


Share your best shots with SnapBridge, a new feature that automatically downloads your images to your smart device via a constant Bluetooth Low Energy (BLE) connection. Once SnapBridge application is installed, you can easily activate the camera’s built-in Wi-Fi*8 for wireless image transfer on compatible smart devices by using the SnapBridge application. BLE maintains constant connection with minimal power, so you can continue shooting and sharing without draining your batteries too quickly. SnapBridge also allows your smart device to access your camera, even when the camera is switched off. It even automatically archives your pictures onto Nikon Image Space*5.

SnapBridge is now available for download on Google Play™ for Android™ and on the App Store® for iOS.

Note- The SnapBridge iOS app will only work with a camera firmware update available in November, 2016


Photograph stunning images of your loved ones from any distance, thanks to the 13.2-megapixel CMOS sensor with 3x optical zoom*6 and 6x Dynamic Fine Zoom*7. Whether it’s the kids playing with ocean waves or your friends in a swimming challenge, you can capture these spontaneous moments with the COOLPIX W100’s Target Finding autofocus that automatically focuses on your subject anywhere in the frame. The COOLPIX W100 also features a continuous shot combining technology, which helps produce clear shots, no matter the lighting condition.


Even if it gets wet, left out in the cold or dropped on its side, the COOLPIX W100 keeps on going. Take it on a dive up to 10m*1 underwater, drop it from 1.8m*2, brave the cold down to -10°*3, or bring it with you to the sand dunes*4, capture all of your family’s exciting activities without worry.



Instantly record slices of life, whether it’s your child’s first steps or his first swim in the deep blue, in Full HD 1080/30p with a simple touch of a button. With a Vibration Reduction (VR) function for shooting videos, you will be able to achieve sharp and clear footage of all the amusing scenes. Once you are done recording, share the delight with everyone by simply connecting the COOLPIX W100 to an HDTV via an HDMI micro connector.


Get creative with the COOLPIX W100. With a wide selection of different effects and modes such as Add Cartoon Effects, Stamp, Add Makeup, Add Light Trails, and macro mode, create photos that stand out from the rest.


With its rounded shape and easy-to-use buttons, the COOLPIX W100 is made for everyone, regardless of age. Featuring an approximately 230k-dot, 2.7-inch TFT LCD monitor and an all-new welcome screen that changes depending on the time of the day, it is easy to review your images and memories. If you are worried about accidentally deleting precious photographs, simply activate the Image Lock feature. Weighing only approximately 177g with battery and SD card, the lightweight and compact COOLPIX W100 fits perfectly in the hands of any photographer.

*1 Waterproof: a depth of 10m / 33ft [JIS/IEC protection class 8 equivalent (IPX8: shooting enabled for 60 min underwater at a depth of 10m / 33ft)].

*2 Shockproof: resists a drop of 1.8m / 5.9ft (Passed the NIKON drop testing condition, which is compliant with MIL-STD 810F Method 516.5- Shock).

*3 Cold resistance: down to approx. -10°C (14°F).

*4 Dustproof: JIS/IEC protection class 6 (IP6X) equivalent.

*5 Register for your Nikon ID to receive unlimited online storage for thumbnail pictures at a resolution of 1920×1080 on NIKON IMAGE SPACE, for free.

*6 Approximately 30mm – 90mm equivalent in 35mm format.

*7 Approximately 180mm equivalent in 35mm format. Magnification of Dynamic Fine Zoom is calculated from the maximum wide-angle position of optical zoom.

*8 The camera’s built-in Wi-Fi® capability can only be used when SnapBridge application is installed on compatible smart devices.


The camera’s built-in Wi-Fi® capability can only be used when SnapBridge application is installed on compatible smart devices.


System Requirements
Android 5.0 or later or 6.0.1 or later
A device with Bluetooth 4.0 or later (i.e., a device that supports Bluetooth Smart Ready/Low Energy) is required.



Pixels Actual: 14.17 Megapixel
Effective: 13.2 Megapixel
Sensor 1/3.1″ CMOS
File Formats Still Images: JPEG
Movies: MP4
Max Resolution 13 MP: 4160 x 3120
Aspect Ratio 4:3
Image Stabilization Digital
Lens NIKKOR, 6 elements in 5 groups
EFL: 4.1-12.3mm (35 mm equivalent: 30-90mm)
Aperture: f/3.3 (W) – 5.9 (T) to f/6.6
Filter Thread None
Zoom Optical: 3x
Digital: 4x
Focus Range Wide: 1.97″ (5 cm) – Infinity
Telephoto: 19.69″ (50 cm) – Infinity
Exposure Control
ISO Sensitivity Auto, 125-1600
Shutter Type: Electronic & Mechanical
Speed: 1/2000 – 1 Second
Type: Electronic & Mechanical
Speed: 25 Seconds in Night Scene Mode
Self-Timer 5, 10 Seconds
Flash Modes Auto
Built-In Flash Yes
Maximum Effective Flash Range Wide: 0.98 – 10.17′ (0.3 – 3.1 m)
Telephoto: 1.97 – 5.58′ (0.6 – 1.7 m)
External Flash Connection None
Built-In Memory 22 MB
Memory Card Type SD
Video Recording Yes, NTSC
Resolution 1920 x 1080p: 30 fps
Audio Recording Built-In Mic: With Video + Voice Memo (Stereo)
Viewfinder Type None
Screen 2.7″ LCD Rear Screen (230,000 pixels)
Screen Coverage 96%
Connectivity/System Requirements
Connectivity HDMI D (Micro), Micro-USB
Wi-Fi Yes, 802.11b/g built-in
Operating/Storage Temperature Operating
14 to 104°F (-10 to 40°C)
Humidity: 0 – 85%
Waterproofing 32.8′ (10.0 m)
Battery 1 x EN-EL19 Rechargeable Lithium-Ion Battery Pack, 3.7 VDC, 700 mAh
Dimensions (WxHxD) 4.3 x 2.6 x 1.5″ / 109.5 x 67.0 x 38.0 mm
Weight 6.243 oz / 177 g
Packaging Info
Package Weight 1.05 lb
Box Dimensions (LxWxH) 6.4 x 5.9 x 2.6″

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